Sceptical about REMS?

1) If you don’t want to share your data:

Rems is only useful if restaurants input data in the platform, so we can all benefit from the power of benchmarking. 

Every business sharing financial data with a 3rd party must ensure the company is trusted and individual records are never ever disclosed unless they give consent. Restaurants are already sharing sensitive data with POSs, reservation systems or CRMs. As a restaurant's primary activity is to serve or deliver food and drinks within premises, they must externalise other key activities that are part of the chain.

REMS number one priority is to ensure data is stored securely in a certified platform where it’s impossible to access individual records.

2) If you don't understand how you can benefit from REMS if your restaurant is already doing well:

The value of benchmarking goes far beyond what your individual performance is. Being ahead of your revenue forecasts from one period to another does not necessarily mean you are capitalising or your market opportunities. If your restaurant is doing well, using market share can allow you to do even better.

3) If you prefer to know customers reviews about my restaurants and the competition instead:

It is key to understand what customers say about you. Being on top of your online reviews and competitors reviews will help you a lot to understand your brand and concept. However, how do you measure those comments in money terms? How do you understand your return on investment?  Can you always trust customers' reviews? 

For example: a restaurant can have 5 star reviews but be poorly performing in the market simply because they cannot capture half of what their fair share should be.

4) If you don’t have the time for REMS: 

30 seconds a day is all you need. Then you can focus on delivering the best customer experience, cooking the best food, sending marketing emails, updating your website, designing new menus, dealing with suppliers, finding staff, negotiating with landlords and so on.

Once you have market share benchmarking you’ll be able to prioritise which activities you stand to benefit from the most. 

5) If you don’t know who within your restaurant can use REMS?

Literally everybody.

The results are easy to read. We benchmark how many times restaurants turn tables, what the spend per head is and what revenue per seat per hour is. So as a marketer you can focus on the most needed periods, as a operator you can understand how well you are using your space and if there is a centralised yield or revenue management team, they can set the pricing strategy that will help the restaurant generate more. 

Still sceptical? Speak to us at hello@remshospitality.com